Prepared for Ernesto Holguin

One System.
Every Lead Captured.

Google search is already sending hospitals to OTEN Medical. Right now those leads scatter across email, texts, and four inboxes, and none of it is tracked. Here is a phased plan, built for a tight budget, that catches every lead first and grows the traffic second.

8
Tools you juggle today
0
Leads in a CRM today
6 mo
Of Google leads to recapture
See the plan
What I Saw

You don't have a leaky bucket. You have a pipe with nothing to catch.

Over the last six months, most of your hospital leads found you through Google search. That is the good news, it means the demand is real and the channel works. The problem is that once a lead lands, it lives in a Shopify inbox, a GoDaddy email, a Gmail, a WhatsApp thread, or a Google Voice text, and nothing measures or keeps any of it. So we start where it matters most: build the system that catches every lead, then, and only then, spend to bring in more.

Where We Start

Phase 1: Track & Capture.

The highest-priority, lowest-cost move. We finish your analytics the right way, then give every hospital lead a single home you and your AI can actually read.

$450
one-time setup · Phase 1
$487.13 incl. 8.25% TX tax
+ $50/mo LayerOne platform
first 3 months of AI usage free
  • ✓ Google Analytics 4 finished and wired correctly
  • ✓ GA4 connected to your Google Business Profile
  • ✓ Google Reviews flowing into one place
  • ✓ LayerOne CRM standing up your hospital leads
  • ✓ Sample requests captured automatically
  • ✓ Email, WhatsApp, and Shopify in one view
The Phased Plan

Three phases, priced so you only pay for what you approve

Because the budget is tight, we knock these out in priority order. Each phase pays for the next. Click any phase to see what is inside.

01
Track & Capture — the foundation
$450

Fix the measurement, then give every lead a home. This is the piece that makes everything after it possible.

  • Finish the Google Analytics 4 setup you started, correctly, so the numbers are trustworthy
  • Connect GA4 to your Google Business Profile and Google Reviews so search, reviews, and traffic tell one story
  • Stand up LayerOne, our cost-conscious CRM, to capture every hospital lead from email, text, and WhatsApp in one place
  • Auto-capture sample requests (name, hospital, department, shipping address) the moment they arrive

$450 setup + $50/mo platform. First 3 months of AI usage on us.

02
Unify & Replace — cut the busywork
$350

With the foundation holding, we consolidate the tools and retire the ones you are paying for twice. Everything that touches a customer flows into one place.

  • Replace judge.me with a unified review pipeline that posts your site reviews automatically, no separate subscription
  • Connect Shopify, your GoDaddy inboxes, Gmail, Google Voice, and WhatsApp so nothing gets lost across tabs
  • Route customer replies and sample requests straight into the CRM, no manual re-typing
  • Retire the $7.99/mo judge.me fee once the replacement is proven live
  • Option to pull your Sleep Doctor and Sleep Play wholesale reviews into the same feed when it is worth it

$350 + 8.25% TX tax = $378.88 when you are ready. Folded into your existing platform, no new monthly.

03
Grow the Right Traffic — aimed and measured
Scoped later

Now the house is built and every lead is tracked. We turn the marketing back on, this time pointed at the right hospital departments and measured end to end, so no dollar goes into the ocean.

  • Google Business Profile SEO posts to lift the search visibility that already drives your leads
  • Reconnect Google Ads to a real conversion funnel before spending another dollar
  • Targeted campaigns to specific departments (critical care, bariatric, the ANA audience you are courting)
  • A simple blog to support your October conference and the "patient line organization" rebrand

Scoped and priced once Phase 1 data is in, so we spend only where it converts.

Phase 1 — Track & Capture (one-time setup)$450.00
Phase 2 — Unify & Replace (one-time setup, later)$350.00
LayerOne platform (CRM, workflows, mobile app, AI assistant)$50.00/mo
First 3 months of AI usage (on us)free
To start Phase 1 today$487.13 incl. TX tax
One-time setup fees carry 8.25% Texas sales tax. Monthly platform and usage are billed pre-tax by LayerOne. You approve each phase before it starts.
Timeline

How we get there

Fast, focused, and staged so you see value before the next invoice.

Day 1
Kickoff & audit
We map every tool you use and fix your Google Analytics 4 setup first, so the numbers you look at are finally real.
Week 1
CRM goes live
LayerOne starts capturing every hospital lead from email, text, and WhatsApp. Sample requests file themselves.
Phase 2
Unify & replace
Retire judge.me and the tab-juggling once the foundation is proven. Everything flows into one AI-readable place.
Phase 3
Grow, on purpose
Turn marketing back on, aimed at the departments you want and measured through a real funnel.
After You Approve

What happens next

1
Book the kickoff callGrab a time and we lock the Phase 1 scope together, then start with your analytics the same week.
2
Upgrade your own Claude planA paid Claude plan (about $20/mo, billed by Anthropic, separate from anything DropDev charges) so your AI can do real work. You mentioned holding off over the government news; let us confirm that is cleared, then point it at your business together.
3
We build in the openYou see progress every week and never pay for a phase before you have approved it. As Phase 1 starts saving you time, we unlock the next.

Ready to catch every lead?

Start with Phase 1. Small, focused, and built to fit a tight budget. We grow from there, together. I am a founder just like you, I get it.

Book the Phase 1 Kickoff
No long contract. You approve each phase before it starts, and pay only when it does.